BESPOKE Insights is a financial software company in Australia. They are the first business to automate cost-of-capital calculations for Regulated Energy companies.

Bespoke asked for a technological, financial, and avant-garde corporate identity. They wanted Bespoke Insights to be differentiated in the minds of their customer-based (Energy corporates). Based on this concept development, I created the light bulb symbol with an upward financial graph filament. I refined the light bulb into a polygon shape to create a technological look and to illustrate the shape of powerlines. I selected the colours based on Bespoke's existing website.

I rolled out Bespoke Insight's business card, letterhead, folder, stationary, Tshirt, weekly report, email marketing, presentation slides, flyers and annual report.